How We Achieved 202% Growth for Client

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  • How We Achieved 202% Growth for Client
 

Quick Background

  • Client

    UK Based – Sales Training Agency

  • Desciplines Used

    In-depth Keyword Research

    Technical SEO fix

    Content and Conversion Rate Optimisation 

    Improved Internal Linking

  • Project Details

    Our client is a UK-based enterprise, specializing in helping sales professionals through the implementation of the Sales frameworks. They provide comprehensive playbooks, operating systems, and memberships that enable salespeople to achieve maximum ROI. They generally serve to individual contributors, sales leaders, and VC/PE firms.

    The primary objective for the agency was to enhance global brand awareness while
    boosting website traffic and conversion rates.

01 The Challenges

  • Content Insufficiency: Many pages lacked compelling content that converts visitors into
    customers.

  • High Keyword Difficulty: Targeted keywords were of one or two phrases with volumes
    ranging from 10K to 100K, making it extremely challenging to rank globally.

  • Steady Traffic: Website traffic was steady, showing no signs of a gradual increase.

  • Technical SEO Errors: The website had several technical SEO issues, including broken links
    and canonical errors.

  • Low Domain Valuation: Compared to top competitors, the client’s domain valuation was considerably lower.

02 Strategy and Execution

  • Content Optimization:
    Enhanced service pages and blog posts with content tailored to meet customer
    expectations and aligned with keyword intent.
    Created engaging and informative content that resonates with the target audience.

  • On-Page SEO:
    Optimized pages based on targeted keywords, including updates to metadata (meta titles and descriptions), heading tags, keyword placement and density, image alt-text, and anchor texts.
    Ensured all content modifications adhered to SEO best practices to improve visibility and relevance.

  • Keyword Research:
    Conducted extensive keyword research to identify trending and high-volume keywords with related intent and lower difficulty.
    Focused on keywords with the potential to drive significant traffic increases.

  • Internal Linking:
    Improved website navigation through strategic internal linking of blog posts and service pages.
    Used algorithm-friendly anchor texts to enhance SEO performance.

  • Off-Page SEO:
    Engaged in White-Hat off-page SEO activities to build domain and page authority, including business listings, Web 2.0 submissions, guest posting, and profile creation.
    Leveraged platforms like Medium and Quora to educate audiences about sales techniques, thereby increasing brand visibility and authority.

  • Technical SEO Errors:
    Resolved all technical SEO issues, including broken links and canonical problems, to ensure a seamless user experience and improved search engine indexing.

03 The Results

Organic Traffic: Increased from 4,985 to 13,412 within a year, representing a growth of
approximately 169%.

Organic Keywords: Expanded from 103 to 311 within a year, showcasing a growth of around
202%.

This impressive growth in organic traffic and keyword rankings represents the effectiveness
of our tailored SEO strategy, positioning the client for continued success in the highly
competitive sales empowerment industry.