Traffic escalated from 4,758 to 51,749, an increase of 987%

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  • Traffic escalated from 4,758 to 51,749, an increase of 987%
 

Quick Background

  • Client

    US Based Agency

  • Desciplines Used

    In-depth Keyword Research

    Content Optimization

    Strategic Internal Linking

    Off-Page SEO

  • Project Details

    Our client provides Employer of Record (EOR) services worldwide to assist businesses in expanding internationally. This includes market research, strategic planning for market entry, legal and regulatory advice, logistical support, and cultural adaptation strategies.
    They offer resources, advice, and support for companies looking to expand globally.
    The client was targeting every country (214 countries) for their business and wanted to rank in the majority of them.

01 The Challenges

  • Average Website Traffic: Initially, they were growing steadily over a period of time. They wanted exponential traffic growth.

  • Expectations of Clicks and Ranking Keywords: Clients expected to increase website clicks by more than double and almost double the number of ranking keywords.

  • Increase Brand Awareness in Every Country: The client aimed to increase brand awareness in every country and desired higher spots in Google search results in the majority of the targeted countries.

  • Technical SEO Errors: The website had a bug in the coding, causing it to create multiple pages automatically. This led to errors in indexability and canonical issues.

02 Strategy and Execution

  • On-page Optimization:
    Optimized meta tags and implemented a structured header tag hierarchy (H1, H2, H3) and image alt-text to improve readability.

  • Content Optimization:
    Published SEO-friendly blogs frequently with proper content optimization. Ensured content adhered to the target audience and standard SEO guidelines.  Maintained proper keyword placements and keyword density while adding LSI keywords.

  • Strategic Internal Linking:
    Implemented strategic internal links for enhanced navigation between blogs and services. Used user-friendly and reader-friendly anchor text for internal linking.

  • In-depth Keyword Research:
    Identified and targeted long-tail keywords with a mix of high volume but less difficulty to target specific regions and created content accordingly.

  • Off-Page SEO: 
    Performed various off-page activities to increase domain authority, including Web 2.0, social bookmarking, PDF submission, classified submission, and business listing creation. Posted content frequently on Quora to educate consumers and build brand authority.

03 The Results

Organic Traffic: From January 2024 to May 2024 (within six months), traffic escalated from 4,758 to 51,749, an increase of 987%.

Organic Keywords: From January 2024 to May 2024 (within six months), keyword rankings increased from 1,333 to 6,260, an increase of 370%.

Higher Click and Impression Rates: From January 2024 to May 2024 (within six months), clicks increased from 551/Day to 3,002/Day, an increase of 445%, and impressions grew from 36,760/Day to 113,047/Day, an increase of 207%